Towards a theory of product range policy
by R. A. Kent
| Year of publication: |
1986
|
|---|---|
| Authors: | Kent, R. A. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 20.1986, 10, p. 5-17
|
| Subject: | Marketingmanagement | Marketing management | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001071330