Towards A Theory of Sustainable Communication in Risk Society: Relating Issues of Sustainability to Marketing Communications
| Year of publication: |
1998
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|---|---|
| Authors: | McDonagh, Pierre |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 14.1998, 6, p. 591-622
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