Towards an integrative framework of brand country of origin recognition determinants: A cross-classified hierarchical model
| Year of publication: |
2011
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|---|---|
| Authors: | Martín, Oscar Martín ; Cerviño, Julio |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 28.2011, 6 (1.11.), p. 530-559
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