Towards an understanding of retail product branding and its evolution : a comparative study of the UK and Taiwan markets
Ching-wei Ho; John Temperley
| Year of publication: |
2006
|
|---|---|
| Authors: | Ho, Ching-Wei ; Temperley, John |
| Published in: |
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings. - Hamburg : Kovač, ISBN 3-8300-2194-1. - 2006, p. 127-138
|
| Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Handelsmarketing | Retail marketing | Vergleich | Comparison | Taiwan | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003280120