Towards hierarchical linking of marketing resource allocation to market areas and product groups
E. Gijsbrechts and Ph. Naert
| Year of publication: |
1983
|
|---|---|
| Authors: | Gijsbrechts, Els ; Naert, Philippe Antoine |
| Publisher: |
Brussels |
| Subject: | Absatzplanung | Marktforschung | Unternehmung internationale | Produktion Mehrproduktenfertigung | Marketingmanagement | Marketing management | Theorie | Theory | Allokation | Allocation | Market research |
| Extent: | 45 S. graph. Darst. |
|---|---|
| Series: | Working paper / European Institute for Advanced Studies in Management. - Brussels, ZDB-ID 863776-3. - Vol. 83,12 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002439659