Towards high-resolution multi-channel marketing for physical stores
presented by Edwards Ho, MSc. ETH Robotics, Systems and Controls, ETH Zürich, born 1983, Citizen of Canada
| Year of publication: |
2014
|
|---|---|
| Authors: | Ho, Edward |
| Publisher: |
Zurich |
| Subject: | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Konsumentenpräferenzen | Consumer preferences | Kundenwert | Customer value | Online-Handel | Online retailing | Lebensmitteleinzelhandel | Food retailing |
| Extent: | 1 Online-Ressource (XVIII, 167 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, ETH Zurich, 2014 |
| Other identifiers: | 10.3929/ethz-a-010349702 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443027