Towards impactful foresight: viewpoints from foresight consultants and academics

Purpose – This article aims to focus on how to ensure that Future‐Oriented Technology Assessment (FTA) activities have an impact on decision‐making. On the basis of the extensive experience of the authors, this article seeks to offer suggestions regarding the factors that may help policy makers, academics, consultants, and others involved in FTA projects, to produce useful and meaningful contributions to decision‐making processes. Design/methodology/approach – The methodology deployed for this article is empirical. It is based on the lessons extracted and evidence produced by the authors' hundreds of diverse global consulting engagements as well as their analytical work on the subject. Added together the authors of this paper have engaged in over 80 years of professional practice. The article summarizes the results of presentations given by the authors and the ensuing discussion that occurred at the conference: Futures Oriented Technology Analysis 2011, held at the Institute for Prospective Technological Studies (IPTS) in Seville on 13 May. Findings – Impactful FTA starts with the selection of the appropriate methodologies and skills for the specific anticipatory task. Arguing on the basis of experience, the authors point out that the effective impact of FTA projects on decision‐making depends on a strong grasp of the principles of foresight and project design, an educated client with clear expectations and a strong commitment, well‐developed communication efforts throughout, and considerable managerial capacity both on the demand and supply sides of the process. Originality/value – By bringing the evidence of experience to bear, this article adds value to existing academic and practitioner discussions of the effectiveness of FTA for decision‐making. The article provides an original vantage point on key questions being posed by both users and suppliers of forward‐looking activities.