Towards marketing fo funcionality : insights from Michelin and Hilti
Karim Ben Slimane and Damien Chaney
| Year of publication: |
2015
|
|---|---|
| Authors: | Ben Slimane, Karim ; Chaney, Damien |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 3, p. 224-237
|
| Subject: | functional economy | sustainable development | value in use | service dominant logic | get the job done | green marketing | leasing | sharing | Nachhaltige Entwicklung | Sustainable development | Leasing | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300853