Towards Marketing the Training Function, Part I: Adopting a Marketing Perspective

In this two‐part article, we hope to communicate our enthusiasm for a simple proposition: that some areas of training activity can be better understood and more effectively carried out when consciously viewed from a marketing perspective.

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Year of publication:	1985
Authors:	Stuart, Roger ; Long, George
Published in:	Personnel Review. - MCB UP Ltd, ISSN 1758-6933, ZDB-ID 1480053-6. - Vol. 14.1985, 2, p. 32-38
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb055516 [DOI]
Source:	Other ZBW resources

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