Towards NPOs deeper understanding of the corporate giving manager's role in meeting salient stakeholders needs
Year of publication: |
2008
|
---|---|
Authors: | Cantrell, John ; Kyriazis, Elias ; Noble, Gary ; Algie, Jennifer |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 20.2008, 2, p. 191-212
|
Subject: | Nonprofit-Organisation | Nonprofit organization | Fundraising | Corporate Social Responsibility | Corporate social responsibility | Entscheidung | Decision | Führungskräfte | Managers | Stakeholder | Prinzipal-Agent-Theorie | Agency theory |
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