Towards profitable customized solutions in small firms : a matter of relationships, modularity and expertise
Ana Isabel Rodríguez-Escudero, Carmen Camarero-Izquierdo and María Redondo-Carretero
| Year of publication: |
2023
|
|---|---|
| Authors: | Rodríguez-Escudero, Ana Isabel ; Camarero Izquierdo, Carmen ; Redondo-Carretero, María |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 1, p. 137-154
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| Subject: | Customization | Expertise | Modularity | Relationship investment | Small businesses | KMU | SME | Beziehungsmarketing | Relationship marketing | Modularisierung | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-03-2021-0147 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539052