Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Saleem ur Rahman, Bang Nguyen-Viet
| Year of publication: |
2023
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|---|---|
| Authors: | Ur Rahman, Saleem ; Bang Nguyen Viet |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 32.2023, 4, p. 2420-2433
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| Subject: | greenwashing | purchase intention | green advertising | green brand image | green brand trust | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Markenimage | Brand image | Umweltbewusstsein | Environmental consciousness | Markenführung | Brand management | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.3256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014328946