Towards sustainable development strategies : A complex view following the contribution of Edgar Morin

Purpose – The purpose of this article is to present a framework that allows an ampler understanding of the evolution process tracked by companies in the pursuit of strategies for sustainable development, taking into account the increasing awareness of the social and environmental pressures facing business. Design/methodology/approach – The article adopts an interdisciplinary approach, using the complexity standpoint, allowing the articulation of the main axis of this study: sustainable development, organizational strategies and organizational learning. Findings – Consideration of the type of learning undertaken by companies to advance in the direction of strategies oriented to sustainability. This is analyzed in light of the complexity theory, showing the need of transformations in the individual values, a transformation that will reflect itself in the organization and in society. Research limitations/implications – No empirical research is conducted to analyze the importance of the learning type for the orientation to sustainability in companies. Future research may verify this importance. Practical implications – The article points to the need for sustainable business actions that are oriented to people and society in general. Some propositions can help managers to manage the considerable difficulties dealing with sustainable development pressures. Originality/value – The text deepens the understanding about the evolution towards sustainability oriented strategies, considering the learning type as a key concept. It operationalizes the contributions of the complexity theory, according to the view of Edgar Morin (a French perspective). This allows a different comprehension of the non linear behavior patterns that are common in the organizations.