Towards Sustainable Marketing: Strategy in Slovak Companies
Year of publication: |
2015
|
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Authors: | Chebeň, Juraj ; Lančarič, Drahoslav ; Savov, Radovan ; Tóth, Marián ; Tlučhoř, Jan |
Published in: |
Amfiteatru Economic Journal. - Bucharest : The Bucharest University of Economic Studies, ISSN 2247-9104. - Vol. 17.2015, 40, p. 855-871
|
Publisher: |
Bucharest : The Bucharest University of Economic Studies |
Subject: | sustainability | sustainable marketing | marketing strategy | legal form | size of organization | share of foreign capital | Slovak Republic | transition economy | Visegrad country | Europe |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 1020024836 [GVK] hdl:10419/168953 [Handle] RePEc:aes:amfeco:v:40:y:2015:i:17:p:855 [RePEc] |
Classification: | M10 - Business Administration. General ; M16 - International Business Administration ; M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: |
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Towards sustainable marketing : strategy in Slovak companies
Chebeň, Juraj, (2015)
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Hajisafi, Amir, (2023)
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Camilleri, Mark Anthony, (2019)
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Towards sustainable marketing : strategy in Slovak companies
Chebeň, Juraj, (2015)
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MBNQA Approach in Quality Management Supporting Sustainable Business Performance in Agribusiness
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Organizational performance : are the phases of the talent management process equally important?
Lančarič, Drahoslav, (2021)
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