Towards Sustainable Organizations: What Do Prospective Employees Really Expect? Insights From Austrian Engineering College Students

Austria is facing a lack of skilled workers. Thanks to the demographic change of the Austrian society, the so-called war for talents, – particularly in the engineering and technical professions –, will even get worse in the run up to 2025. This paper aims to gain a better understanding of labor market-related demands and the needs of engineering college students. We present a trend study that identifies the 11 factors of corporate attractiveness, grouped into three different layers. These layers differ from each other in terms of perceived importance for prospective employees and the differentiation potential of employers.