Towards Symmetry in the Law of Branding

Companies sometimes want to abandon an old identity and rebrand with a new one. Trademark law probably does not have much to say about rebranding in itself. But we should be careful about how we think about rebranding and other undisclosed source relationships because, if not handled properly, law's recognition of such techniques could end up reinforcing trademark owners' ability to deter competition and control free speech

MoreLess

Year of publication:	2011
Authors:	Tushnet, Rebecca
Publisher:	[2011]: [S.l.] : SSRN
Subject:	Markenführung \| Brand management \| Markenartikel \| Brand \| Markenimage \| Brand image \| Theorie \| Theory

Extent:	1 Online-Ressource (13 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 21, pp. 971-982, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt
Classification:	K00 - Law and Economics. General ; K39 - Other Substantive Areas of Law. Other ; K19 - Basic Areas of Law. Other ; K29 - Regulation and Business Law. Other
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013119217