Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
Douglas Bryson; Glyn Atwal; Peter Hultén
| Year of publication: |
2013
|
|---|---|
| Authors: | Bryson, Douglas ; Atwal, Glyn ; Hultén, Peter |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 16.2013, 4, p. 393-405
|
| Subject: | Anti-consumption | Brand avoidance | Brand hate | Brand image | Brand management | Brand rejection | Consumer behaviour | Luxury | Luxusgüter | Luxury goods | Markenführung | Konsumentenverhalten | Markenartikel | Brand | Markenimage | Konsumentenboykott | Consumer boycott |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127852