Towards the development of a scalar equivalent etic multicultural advertising response scale (mars)
Michael T. Ewing; Albert Caruana and Andy Teo
| Year of publication: |
2002
|
|---|---|
| Authors: | Ewing, Michael T. ; Caruana, Albert ; Teo, Andy |
| Published in: |
New directions in international advertising research. - Amsterdam [u.a.] : JAI, ISBN 0-7623-0950-4. - 2002, p. 25-41
|
| Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001785284