Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Nicolas Chanavat; Michel Desbordes
| Year of publication: |
2014
|
|---|---|
| Authors: | Chanavat, Nicolas ; Desbordes, Michel |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 15.2014, 3, p. 151-160
|
| Subject: | ambush marketing | digital marketing | Olympic Games | brand protection | social networks | social media | Sportveranstaltung | Sport event | Social Web | Social web | Großveranstaltung | Big event | Guerilla-Marketing | Guerilla marketing | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | London | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384222