Towards value-driven strategies in pricing IT solutions
Natalia Reen, Magnus Hellström, Kim Wikström and Olga Perminova-Harikoski
| Year of publication: |
February 2017
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|---|---|
| Authors: | Reen, Natalia ; Hellström, Magnus ; Wikström, Kim ; Perminova-Harikoski, Olga |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 16.2017, 1, p. 91-105
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| Subject: | service pricing | value-based pricing | industrial services | pricing strategy | value-driven | capability | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-017-0079-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011631969