Toxic collaborations : co-destroying value in the B2B context
Year of publication: |
2019
|
---|---|
Authors: | Cabiddu, Francesca ; Moreno, Frau ; Sebastiano, Lombardo |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 22.2019, 3, p. 241-255
|
Subject: | value co-creation | value co-destruction | practices | practice theory | multiple case study | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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