Tracing customer orientation and marketing capabilities through retailers' websites : a strategic approach to internet marketing
Rodoula H. Tsiotsou; Irini D. Rigopoulou; John D. Kehagias
| Year of publication: |
2010
|
|---|---|
| Authors: | Tsiotsou, Rodoula H. ; Rigopoulou, Irini D. ; Kehagias, John D. |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 18.2010, 2, p. 79-94
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| Subject: | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008662198