Tracking brand positioning for an emerging destination : 2003 to 2015
Steven Pike, Jane Gentle, Louise Kelly and Amanda Beatson
| Year of publication: |
July 2018
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|---|---|
| Authors: | Pike, Steven ; Gentle, Jane ; Kelly, Louise ; Beatson, Amanda |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 18.2018, 3, p. 286-296
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| Subject: | Destination image | short breaks | consumer-based brand equity | destination branding | social media | Markenführung | Brand management | Markenimage | Brand image | Social Web | Social web | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Online-Marketing | Internet marketing | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1467358416646821 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884810