Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Julia Maintz, Fabienne Zaumseil
| Year of publication: |
2019
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|---|---|
| Authors: | Maintz, Julia ; Zaumseil, Fabienne |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 13.2019, 2, p. 170-182
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| Subject: | big data | content marketing | data privacy | European General Data Protection Regulation | marketing analytics | marketing metrics | personal data | pseudonymisation | semantic search | semantic web | social graph | social media | social search | web analytics | web analytics tools | Social Web | Social web | Datenschutz | Data protection | Semantisches Web | Semantic web | Big Data | Big data | Webanalyse | Web analytics | Online-Marketing | Internet marketing | Performance-Messung | Performance measurement | Data Mining | Data mining | Website | Marketing | Internet | Content Management | Content management | Online-Recherche | Online search |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2019.099500 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105487