Tracking the Personal Values and Goal Commitment of Production and Quality Control Managers

The extent of congruence between managerial values and organisational goals is addressed from the perspective of assessing whether there is sufficient managerial commitment to allow for effective implementation of competitivefirm strategy. A group of production managers is compared with a group of quality control managers, using a hierarchical model reflecting decision‐process goal constraints. Study results reveal that the goal hierarchies of production managers differ significantly from quality control managers. Given the role demands of each manager group, the congruence levels between managerial values and organisational goals are sufficient to satisfy organisational accountability. Several implications for strategic planning are presented.