Trade dress : the increasing importance of an ancient yet new form of intellectual property protection
Thomas S. O'Connor
| Year of publication: |
2014
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|---|---|
| Authors: | O'Connor, Thomas S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 303-306
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| Subject: | Trademarks | Trade dress | Visual cues | Literate | Brands | Distinctive | Immaterialgüterrechte | Intellectual property rights | Markenrecht | Trademark law | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245264