Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
William Hedgcock and Akshay R. Rao
| Year of publication: |
2009
|
|---|---|
| Authors: | Hedgcock, William ; Rao, Akshay R. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 1, p. 1-13
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Emotion | Kognition | Cognition | Marktforschung | Market research |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810228