Trade‐Off: Why Some Things Catch on and Others Don't
| Year of publication: |
2010
|
|---|---|
| Authors: | Jones, Robert P. |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 19.2010, 6, p. 463-464
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Marketing strategy | Innovation | Consumer goods | Customer loyalty | Brand loyalty | Product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610421011085794 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014896190