Trade Promotion Organizations (TPOs) Role in Laying the Groundwork for an Export Promotion Program

Most countries focus on strategies for export development and promotion, given the importance of national goals and, in many cases, limited resources. A TPO has a significant role in laying the groundwork for an export promotion program. TPOs should pay close attention to the trade information needs of exporters and have appropriate mechanisms for acquiring such information systematically and disseminating it in a timely way. Moreover, a TPO provides basic and useful support to the export community if it can facilitate contacts between foreign buyers and exporters. Developing the export promotion program is one of the basic requirements when the TPO formulates its support program for the export sector.