Trade shows as networking platforms
Sven Prüser
| Year of publication: |
2005
|
|---|---|
| Authors: | Prüser, Sven |
| Published in: |
Trade show management : planning, implementing and controlling of trade shows, conventions and events. - Wiesbaden : Gabler, ISBN 3-409-14333-5. - 2005, p. 1027-1041
|
| Subject: | Messe | Trade fair | Unternehmensnetzwerk | Business network | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Messebeteiligung | Trade fair participation | Soziales Netzwerk | Social network | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Netzwerk | Network |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003143652