Trademark infringement from the buyer perspective : conceptual analysis and measurement implications
Itamar Simonson
| Year of publication: |
2010
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|---|---|
| Authors: | Simonson, Itamar |
| Published in: |
Brand management ; Vol. 1. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 369-407
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924190