Trademark strategy in the internet age : customer hijacking and the doctrine of initial interest confusion
Year of publication: |
2013
|
---|---|
Authors: | Scott, Clifford D. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 2, p. 176-189
|
Subject: | Markenrecht | Trademark law | Suchmaschine | Search engine | Online-Marketing | Internet marketing | USA | United States |
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