Trademark Strategy in the Internet Age: Customer Hijacking and the Doctrine of Initial Interest Confusion
| Year of publication: |
2013
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|---|---|
| Authors: | Scott, Clifford D. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 89.2013, 2, p. 176-189
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