Tradeoffs Between Price and Quality: How a Value Index Affects Preference Formation
| Year of publication: |
1997
|
|---|---|
| Authors: | Creyer, Elizabeth H. ; Ross Jr, William T. |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 31.1997, 2, p. 280-302
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