Traditional and IS-enabled customer acquisition on the internet
Jeonghye Choi; David R. Bell, Leonard M. Lodish
| Year of publication: |
2012
|
|---|---|
| Authors: | Choi, Jeonghye ; Bell, David R. ; Lodish, Leonard M. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 58.2012, 4, p. 754-769
|
| Subject: | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Mobilität | Mobility | Soziale Beziehungen | Social relations |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009549638