Transaction decoupling : the effects of price bundling on the decision to consume
Dilip Soman ; John T. Gourville
| Year of publication: |
1998
|
|---|---|
| Authors: | Soman, Dilip ; Gourville, John T. |
| Publisher: |
Cambridge, Mass |
| Subject: | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Entscheidung | Decision | Theorie | Theory |
| Extent: | 36 S graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 98,131 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001366836