Transcending social media interactivity to the social commerce environment
Framarz Byramjee, Parimal Bhagat, Pankaj Chaudhary, Jill Baumgardner
| Year of publication: |
2021
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|---|---|
| Authors: | Byramjee, Framarz ; Bhagat, Parimal ; Chaudhary, Pankaj ; Baumgardner, Jill |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 21.2021, 1, p. 55-62
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| Subject: | Social Media | Commerce | Technology | Interactivity | Transaction | Relationship | Value | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Web 2.0-Technologien | Web 2.0 technologies | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18374/JIBE-21-1.6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012642489