Transfer function analysis of the relationship between advertising and sales : a synthesis of prior research
Mark M. Moriarty
| Year of publication: |
1985
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|---|---|
| Authors: | Moriarty, Mark M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 13.1985, 3, p. 247-257
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| Subject: | Zeitreihenanalyse | Time series analysis | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001021717