Transfer of autonomous sensory meridian response (ASMR) to relationship marketing : potential effects on perceived customer intimacy
Henrietta Leonie Pilny, Marie-Christin Papen, and Thomas Niemand
| Year of publication: |
2023
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| Authors: | Pilny, Henrietta Leonie ; Papen, Marie-Christin ; Niemand, Thomas |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 22.2023, 1, p. 29-61
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| Subject: | ASMR marketing | autonomous sensory meridian response | customer intimacy | relationship marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2022.2132105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549033