Transfer Pricing Challenges in the Digital Economy - Part 2 : A Case Study of the Internet of Things

The OECD's BEPS project mandated that transfer pricing outcomes under the arm's-length standard should be aligned with value creation. In the digital economy, new business models are challenging transfer pricing practitioners on how best to apply the value creation approach. In a two-part series Niraja Srinivasan and Srini Lalapet of Dell Technologies and Lorraine Eden of Texas A&M illustrate the complexities and challenges posed by digital business models. The first article explored the digital economy and the OECD's work on BEPS Action Item 1 (taxing in the digital economy). This second article is a case study of the Internet of Things (loT), which builds and uses a stylized transfer pricing analysis to explore the transfer pricing challenges posed by an loT ecosystem