Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea
Vishag Badrinarayanan; Enrique P. Becerra; Chung-Hyun Kim; Sreedhar Madhavaram
| Year of publication: |
2012
|
|---|---|
| Authors: | Badrinarayanan, Vishag ; Becerra, Enrique P. ; Kim, Chung-hyun ; Madhavaram, Sreedhar |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 4, p. 539-557
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Vertriebsweg | Distribution channel | USA | United States | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009566396