Transferring portfolio selection theory to customer portfolio management : the case of an e-tailer
Dennis Kundisch, Stefan Sackmann and Markus Ruch
| Year of publication: |
2008
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|---|---|
| Authors: | Kundisch, Dennis ; Sackmann, Stefan ; Ruch, Markus |
| Published in: |
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers. - Berlin : Springer, ISBN 978-3-540-78549-1. - 2008, p. 32-49
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| Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Portfolio-Management | Portfolio selection | Risikomanagement | Risk management | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003721644