Transformational relationship events
Colleen M. Harmeling, Robert W. Palmatier, Mark B. Houston, Mark J. Arnold, & Stephen A. Samaha
| Year of publication: |
2015
|
|---|---|
| Authors: | Harmeling, Colleen M. ; Palmatier, Robert W. ; Houston, Mark B. ; Arnold, Mark J. ; Samaha, Stephen A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 5, p. 39-62
|
| Subject: | transformational relationship events | relationship marketing | relationship life cycle | turning point theory | customer engagement | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011372422