Transformational sales : making a difference with strategic customers
Philip Kotler; Marian Dingena; Waldemar Pfoertsch
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Kotler, Philip ; Dingena, Marian ; Pförtsch, Waldemar A. |
| Publisher: |
Cham; Heidelberg : Springer |
| Subject: | Organisatorischer Wandel | Organizational change | Verkauf | Selling | Kunden | Customers | Firmenkunde | Kundenmanagement | Kundengruppenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIII, 162 Seiten Illustrationen 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-319-20605-9 ; 978-3-319-20606-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010743