Transformations in the media industry : customization and branding as strategic choices for media firms
Ana Andjelic
| Year of publication: |
2008
|
|---|---|
| Authors: | Andjelic, Ana |
| Published in: |
Management and innovation in the media industry. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84720-109-6. - 2008, p. 109-129
|
| Subject: | Mediensektor | Media industries | Marketingmanagement | Marketing management | Content Management | Content management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003791222