Transformative consumer research for addressing tobacco and alcohol consumption
Cornelia Pechmann, Anthony Biglan, Joel W. Grube, and Christine Cody
| Year of publication: |
2012
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|---|---|
| Authors: | Pechmann, Cornelia ; Biglan, Anthony ; Grube, Joel W. ; Cody, Christine |
| Published in: |
Transformative consumer research for personal and collective well-being. - New York, NY [u.a.] : Routledge, ISBN 1-84872-852-2. - 2012, p. 353-389
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| Subject: | Konsumentenverhalten | Consumer behaviour | Rauchen | Smoking | Alkoholkonsum | Alcohol consumption | Marketing | Social Marketing | Social marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Übersichtsarbeit ; Systematic review |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009260768