Transformative stories : a framework for crafting stories for social impact ogranizations
Melissa G. Bublitz, Jennifer Edson Escalas, Laura A. Peracchio, Pia Furchheim, Stacy Landreth Grau, Anne Hamby, Mark J. Kay, Mark R. Mulder, and Andrea Scott
| Year of publication: |
2016
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|---|---|
| Authors: | Bublitz, Melissa G. ; Escalas, Jennifer Edson ; Peracchio, Laura A. ; Furchheim, Pia ; Grau, Stacy Landreth ; Hamby, Anne ; Kay, Mark J. ; Mulder, Mark R. ; Scott, Andrea |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 35.2016, 2, p. 237-248
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| Subject: | narrative processing | storytelling | social marketing | nonprofit marketing | transformative consumer research | Narrative Methode | Narrative method | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Nonprofit-Marketing | Nonprofit marketing | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.15.133 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618679