Transforming an Idea into a Business with Design Thinking : the Structured Approach from Silicon Valley for Entrepreneurs and Leaders

Cover; Half Title; Title Page; Copyright Page; Dedication Page; Table of Contents; Foreword; Acknowledgments; Preface; Chapter 1 Democratizing Entrepreneurship; 1.1 Why Another Book on Entrepreneurship?; 1.2 A Mind-set for Growth; 1.3 Basic Essence of This Innovation Approach; 1.4 A Primer on Design Thinking; 1.4.1 Traditional Approach; 1.4.2 The New Design Thinking Approach; 1.4.3 Empathy; 1.4.4 Have a Better Understanding of the Problem before Thinking of the Solution; 1.4.5 Collaboration with Diverse Perspectives; 1.4.6 Build Prototype; 1.4.7 Get Feedback from Target User; 1.4.8 Iterate.