Transforming brand identity to hotel performance : the moderating effect of social capital
Daisy X.F. Fan, Cathy H.C. Hsu, Andy Xiaofeng Liu
| Year of publication: |
2023
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|---|---|
| Authors: | Fan, Daisy X. F. ; Hsu, Cathy H. C. ; Liu, Andy Xiaofeng |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 7, p. 1270-1298
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| Subject: | brand identity | physical facility quality | brand equity | social capital | brand origin | hotel performance | Sozialkapital | Social capital | Markenimage | Brand image | Hotellerie | Hotel industry | Markenführung | Brand management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480221074278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014366192