Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My-Quyen, Le Nguyen Hau
| Year of publication: |
2021
|
|---|---|
| Authors: | Mai Thi My‑Quyen ; Le Nguyen Hau |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 15.2021, 3, p. 493-514
|
| Subject: | Customer engagement | Participation | Energy | Effort | Customer co-created value | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Energiewirtschaft | Energy sector | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-021-00452-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012620105